FROM THE PUBLISHER
The popularization of the Internet has shepherded a revolution in business
and personal communication. But how has online technology been
used in mainstream American politics? In Politics Moves Online, Michael
Cornfield provides a comprehensive guide to how the Internet has been
used in political campaigns. He shows, for example, how candidates such as
George Bush and John McCain in 2000-as well as political action
committees and the media-struggled to figure out how to fit the Internet
into their ongoing operations. Through a series of insightful
cases, he examines how candidates use the Web as a campaign tool and as a
fund-raising mechanism, and how voters use the Internet to gather
information and become more knowledgeable voters. He finds that while many
political pundits have argued that the Internet can be a revolutionary force
in politics, citizens and politicians alike have yet to find innovative uses
that go beyond conventional political operations.
Author Description:
Michael Cornfield is an associate research professor of political management at George Washington University and research director at the university's Institute for Politics, Democracy, and the Internet (formerly the Democracy Online Project). He specializes in the study of the media and American politics, and writes a monthly column on online campaigning for Campaigns & Elections magazine.