FROM THE PUBLISHER
"Blog" is short for "Web log"-an online site with time-dated postings, maintained by one or more posters, that features links and commentary. That is the most basic definition. But that is like saying a car is a means of transportation featuring four wheels. Millions of people are changing their habits when it comes to information acquisition, and the blogosphere has appeared so suddenly as to surprise even the most sophisticated of analysts.

Up until now no definitive book by an influential blogger has been written about this phenomenon. Since Hugh Hewitt launched his blog, HughHewitt.com, in early 2002, he has had more than 5 million visitors to his site. Why does this visitor traffic matter? People's attentions are up for grabs. If you depend upon the steady trust of others, suddenly you have an audience waiting to hear from you. The race is underway, though, to gain mindspace and to be part of the blogosphere readers' habits.

In Blog, Hugh Hewitt will help you position your business or organization at the forefront of this information movement and show you ways in which your presence in the blogosphere can benefit you greatly.