Author: Bernard Goldberg
Publisher: Regnery Publishing, Inc. - November 2001
Finally, a credible veteran journalist blows the whistle on deep-seeded bias
in the news media and what's behind it. Most people don't trust the media
and they don't hesitate to say so when asked. Indeed, these are scary times
and it's time to change it from biased to impartial and balanced. Bernard
Goldberg has taken the first step.
>From Barnes & Noble Editors:
Is there a liberal bias in America's media? Conservatives have made the
argument for years, but former CBS broadcast journalist Bernard Goldberg
claims that the problem is so widespread that he was forced to blow the
whistle on his own industry. Goldberg says that the problem goes much deeper
than a simple "Democrats are good, Republicans are bad" mentality; indeed,
it is so pervasive that it's considered a matter of course, affecting every
decision made by supposedly "impartial" journalists.
Synopsis
In his nearly thirty years at CBS News, Emmy Award- winner Bernard Goldberg
earned a reputation as one of the preeminent reporters in the television
news business. When he looked at his own industry, however, he saw that the
media far too often ignored their primary mission: objective, disinterested
reporting. Again and again he saw that they slanted the news to the left.
For years Goldberg appealed to reporters, producers, and network executives
for more balanced reporting, but no one listened. The liberal bias
continued. Now, in Bias, he blows the whistle on the news business, showing
exactly how the media slant their coverage while insisting that they're just
reporting the facts.
>From the Publisher
Think the media are biased? Conservatives have been crying foul for years,
but now a veteran CBS reporter has come forward to expose how liberal bias
pervades the mainstream media. Even if you've suspected your nightly news is
slanted to the left, it's far worse than you think. Breaking ranks and
naming names, Emmy Award-winning broadcast journalist Bernard Goldberg
reveals a corporate news culture in which the close-mindedness is
breathtaking, journalistic integrity has been pawned to liberal opinion, and
"entertainment" trumps hard news every time. In his three decades at CBS,
Goldberg repeatedly voiced his concerns to network executives about the
often one-sided nature of the news coverage. But no one listened to his
complaints-or if they did listen, they did nothing about the problem.
Finally, Goldberg had no choice but to blow the whistle on his own industry,
to break the code of silence that pervades the news business. Bias is the
result. As the author reveals, "liberal bias" doesn't mean simply being hard
on Republicans and easy on Democrats. Real media bias is the result of how
those in the media see the world-and their bias directly affects how we all
see the world. In Bias you'll learn:
How on issues ranging from homelessness to AIDS, reporters have simply
regurgitated the propaganda of pressure groups they favor, to the detriment
of honest reporting
The Peter Jennings test for classifying politicians-and how all the networks
do it
The network color bar-why so many "victims" on network news stories are
blond-haired, blue-eyed, and middle class
How one high-level CBS News executive told Goldberg that of course the
networks tilt left-but in the next breath said he'd deny that statement if
Goldberg ever went public
One of the biggest stories of our time-and why you probably didn't hear
about it on the evening news
How political correctness in network newsrooms puts "sensitivity" ahead of
facts
The real Dan Rather-a man who regards criticism of liberal bias as treason.
If you ever suspected the network news was shortchanging the truth, Goldberg
will not only prove you right, he'll give you a glimpse of just how it's
done, and how fairness, balance, and integrity have disappeared from network
television.
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